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10 Reasons why 3D visualization is key in product sales

3D product visualization has become an essential tool in the sales of industrial and technological products. From allowing customers to see product details and features from any angle and in high definition, to customizing products that do not yet exist, 3D visualization offers a clear and attractive purchasing experience. It increases the value perceived by the customer, the image they have of the product and your company, it increases the chances of conversion, and facilitates communication in long sales cycles. In this article, we will explore how 3D product visualization is essential in an effective strategy to increase sales.

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Renders & 3D: beyond architecture and interior design

3D visualization has revolutionized the way architecture and interior design are conceived. We are used to seeing how studios constantly use renders as a strategy to boost sales and communicate with their potential clients. It is common to see realistic representations of buildings that have yet to be built or perfectly furnished and lit fictional interiors.

3D visualization also has applications in other sectors, such as entertainment and video games. In these areas, 3D visualization is used to create detailed and realistic characters and scenarios. Video games, in particular, have taken advantage of 3D visualization technology to create interactive and exciting virtual worlds that attract players and offer an immersive experience.

However, the possibilities of 3D visualization go beyond these areas and have become an essential tool in the sales of industrial and technological products, packaging, and even consumer products such as footwear or phones. Its ability to offer impactful experiences tailored to each product and sales process makes it a valuable tool for companies looking to improve their market presence and increase sales.

The Limits of Conventional Photography and Video

Photography and promotional videos are very common in product marketing. In general, they allow potential customers to see what the product looks like, and it is easy to find numerous professionals specializing in this type of digital content.

Despite the fact that photography and video of an existing product are still popular tools in product sales and videos for businesses, they have limitations in terms of the ability to show the details and characteristics of the product clearly and in detail. These limitations are particularly accentuated when it comes to communicating industrial and technological products, complex, with many parts and non-accessible areas. Not to mention those cases where we still do not have the product because it is under development, or because it is designed and manufactured on demand. Additionally, conventional photography and video do not allow customization of the product according to the needs and preferences of customers. They often require retouching to really achieve the communication objective.

3D product visualization as a tool for increasing sales

3D visualization has become an indispensable tool for companies looking to sell products. From the 3D modeling of parts, products, and environments, realistic animations and renders of any product or process can be generated. 3D product images and videos have revolutionized the way product value is conveyed and the impression your company creates on customers. Here's a list of the 10 reasons why 3D visualization is key to boosting the sales of industrial and consumer products and how this technology has changed the way companies interact with their customers:

  1. 3D visualization offers the possibility of representing products in a detailed and realistic way, regardless of their complexity or size. It is a very versatile way to generate quality content customized according to the requirements of each product, communication objectives, or sales process.
  2. It facilitates the presentation of complex or abstract products, such as industrial machinery or technological products. Often, visual communication is the most effective way to convey particular aspects such as operation, assembly, parts, or distinctive features of these types of products.
  3. The use of 3D modeling and product videos allow for the display of hidden parts, realistic yet simplified representations, disassemblies, animated components, and high-definition views of products from any angle. All of these aspects make 3D graphic content a great support for sales, for both technical and non-technical audiences.
  4. It enables the recreation of multiple environments and specific applications for each product. This helps customers better understand the functionality of the product, visualize how it will look in a specific space such as an industrial warehouse, or how it will integrate with other elements. It also allows for the creation of customized content for potential clients or events from diverse sectors, in an economical way, making our target audience connect with the content we show.
  5. It provides an effective marketing and sales tool for companies, as they can use 3D visualizations on their websites, social media, catalogs, and presentations to highlight their products in an attractive and convincing way, differentiating themselves from their competitors.
  6. It allows for the transmission of detailed and accurate information about the product among different interlocutors during a sales process, regardless of technical knowledge or previous experience. This is key in products with long sales cycles, or with clients where it is difficult to directly deal with the decision-maker.
  7. It can be used to create interactive virtual demonstrations that show how the product works in practice, which can be especially useful in selling technical and innovative products.
  8. It enables sellers to display products that are not physically present in the sales location, which can expand the reach of their offer and reach more potential customers. This applies to both products in development and manufacturers of machinery and equipment on demand.
  9. It allows for the customization of products, changing their colors, materials, and other details according to specific preferences or needs. It helps customers compare and contrast different products or variants of the same product, facilitating informed decision-making.
  10. Lastly, but crucial in a successful product communication and sales strategy: it generates confidence, credibility, emotions, and increases the perceived value of the product, facilitating negotiation and boosting the sales of your company.

Let's start with a 3D model

The 3D visualization of products is a very effective tool to communicate and boost sales of your product. To begin with, the first step is to work on the 3D model that represents your product, parts or project for which you would like to generate renders, images or 3D animations. It will also be essential to define for what purpose the content will be used, who the target audience is and where it will be used. If you already have a 3D model or need us to create one for you, contact us and together we will find the best solution to present your products in an impactful and effective way.