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Simulate operational environments and applications of your products with 3D

Industrial and technology companies usually have their own design and engineering team for product development. They model the parts in 3D and manage the product from conceptualization to production, but who is in charge of communicating?

"Our team already does 3D design, but we don't have anyone to do simulation" is something we often hear. The key link between the technical and communication departments is missing. And so is someone that generates quality, realistic and detailed visual content capable of conveying the different environments and use cases of the product.

If your machinery can be used to pack both bread and sausages, or if your equipment can be installed on a vessel or a spaceship, convey it visually so that potential customers connect with your solution without doubting if it is for them or where it could be used.

Realistic graphic content that gets to the point

Thanks to 3D we can create graphic content tailored to each product, target customer and industry. The ability to create realistic virtual or fictional environments allows users to understand at a glance aspects such as the sector to which a product is targetted, or what's its application. It's content that grabs attention and makes your audience stick around, wanting to know more about your company.

An example of a packaging machine was introduced in the previous section. Such a product can be specifically designed and optimized for one industry, such as baking. But it's common practice that most of these kind of solutions are designed and tailored to serve multiple industries. The best way to convey that the machine we are talking about has applications in different industries, is to do it visually. Through 3D modeling, rendering and product animation,** a wide range of applications **can be recreated in an economical and fast way, tailored to what each company or communication event goals.

Another example that we often see in the industry is equipment that has many operational environments, such as cranes. They are manufactured on demand, are large and are installed in various locations that are not always easily accessible. As a result, it is difficult to generate quality photos and videos that convey the different environments where they can be used. In other words, it is challenging to generate graphic content that communicates all the sectors to which this hypothetical company that makes cranes is directed. Thanks to 3D rendering and video, it is very easy and cheap to recreate those environments, emphasizing the advantages and distinctive features of the cranes they manufacture.

Likewise, in long sales cycles it is often necessary, as part of the process, to generate personalized content for each client. In industries with large, high-value products, simulations can go a long way in reducing the risk the customer perceives in the purchase. Will this crane fit my vessel? How much space is left between the output of this machine and my production lines? These doubts about sizes, spaces, ergonomics… are much easier, both to solve and to communicate, through 3D simulations. With 3D you can show your client the crane that you sell and have adapted for him, on his boat (not just any boat) and realistically visualize how the interaction with other elements and workflows will be in the space where it will be actually located.

Advantages of 3D in the recreation of usage environments and applications

There are numerous use cases and environments that can be rendered realistically and convincingly through 3D visualization. In architecture and interior design we are very used to seeing 3D recreations of impeccable residential areas and infinity pools. In the industry, 3D also supports communication and it makes the purchase decision easier for our client or investor.

The advantages of 3D in the recreation of operational environments and usage applications are numerous:

  1. It shows the product in different scenarios and situations to demonstrate its versatility and applicability.
  2. It helps customers visualize the solution for sale in their own operational environment, which makes it easier for them to feel identified as a potential user and speeds up purchasing decision making.
  3. It realistically shows the interaction of the product with other elements, such as complementary devices, users, floors, etc.
  4. Through augmented reality, you can digitally visualize a product as if it were in front of you in the same room.
  5. It helps to create a more immersive and satisfying user experience by showing the product in real and relevant situations.

In conclusion, 3D visualization is a key tool for the effective communication of where, how or by whom a product such as a crane can be used. Working with a technical 3D design team like ours can help you generate a greater impact on your target audience and increase your chances of success in the marketplace. 3D visualization technology has advanced significantly in recent years and it is now possible to realistically and in detail recreate any type of environment, from a home to a complex industrial plant. In short, 3D visualization is a tool that allows companies to stand out from the competition and improve their ability to communicate with their customers.