Exploded render of the parts of a boot, with arrows explaining each part.

↳ See example

Make it clearly differentiated with 3D visuals

Have you ever been in that position where you know what you are looking for, but not which exact product or brand you want to buy? Well, I've been and probably you have too.

Find the differences: the game

With an abundance of products and brands available in the market, it can be challenging to find the right product that fits your needs. It's not uncommon to know what you are looking for but not which exact product or brand to buy. This is especially true when it comes to technology and innovative products, where the market is flooded with new gadgets.

One of the main challenges when looking for a product is the difficulty in comparing products and knowing their advantages at first glance. The lack of information and quality visual material makes it even more challenging. It's not just a matter of choosing between two products; it's about finding the one that is best suited to your needs.

Depending on the item, you might go to your trusted lawnmowner dealer, to the mall or search online, in order to compare and try to make an informed purchasing decision. In any case, it's more likely you find yourself playing the "Find the differences" game and having to put a not-so-enjoyable amount of attention to compare the products and its features.

Take your customers to the "solutions" page

Above, I used the case of a lawnmowner in order to exemplify a situation we've all suffered at some point when buying any kind of tech consumer goods. But now, think of the industry. Many purchasing specialists, SME managers and technical staff have this same feeling in the professionals market. Your company might have the right product for them, but are its advantages and key differentiating points clear? Facilitating this information will it make it easier for them to consider your product, be it a machine, tool or protective equipment.

Make their job and decision-making easier, take them to the "solutions" page of the differences game.

Generate the best first impression by communicating your product, its features and advantages clearly. 3D content such as renders and infographics are here to help you do so. Highly customizable, detailed and realistic, they can show every part of the product. Distinctive features and innovative materials are highlighted by using the best view angle, lighting and textures. All virtually, without the need for big investments or demanding photo sessions.